Background

The goal of this project was to create a visual identity for pathway studies in Finnish universities, aimed at foreigners interested in pursuing studies and careers in Finland. In addition to developing the visual identity, I was responsible for the graphic design of various materials, including a leaflet, brochure, course guide, and certificate.

The identity was designed to appear official, minimalistic, and bright. While it drew inspiration from Aalto University’s former visual style, it was crafted to stand apart, as the project involved multiple universities. The logo features an upward path, symbolizing learning and the accumulation of knowledge, with different segments representing the individual learning steps that form a unique educational journey.

Key Learning Outcome

This project taught me how to create professional, minimalistic layouts that effectively balance simplicity with clear, informative content.